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Ideas from the institute

Perspectives

Practical perspectives on AI, the people who use it, and the work of putting it into practice.

Latest writing

Uniquely Human: What Can AI Never Do?

Large language models (LLMs) are trained on massive amounts of text. Novels, textbooks, and poems alike teach models a broad range of concepts and skills, helping explain their impressive capabilities. Many people stop there and conclude, "AI cannot learn anything new; it can only repeat back what we teach it." This sounds correct, but it does not hold up in training theory or in practice. LLMs are not limited to verbatim repetition. Like humans, they learn abstract patterns and can recombine concepts across domains. They can produce outputs that are novel, useful, and often beyond what any individual human explicitly taught them.

What It Actually Takes to Trust AI

A new study of nearly 400 LLM users mapped what it actually takes to trust AI. The answer follows a familiar pattern: people, then process, then technology. Each layer is harder than it looks.

AI: Why This, Why Now?

Over the last 25 years, I've worked at the intersection of technology and business and witnessed firsthand how companies can either thrive or falter based on their ability to embrace change. We've seen it throughout history—companies that adopted new technologies early, like typewriters or computers, outlasted those that resisted. The same principle holds true today with AI.

Soulless AI Will Kill Your Brand

The Artificial Intelligence (AI) revolution has businesses eager to optimize how they operate and create. However, in a world overwhelmed with technology and content, people are no longer searching simply for information or products. They also crave connection, meaning, and purpose.

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